every business in your city, scored.
An AI-powered Google Business Profile audit and business-retention platform for economic development organizations. Every business scored, benchmarked, and handed a clear path to grow — run by your staff, under your brand.
The live public audit tool at facade.elsaedc.com, white-labeled for the Elsa Economic Development Corporation.
The facade they see first
A customer walks past a business’s digital facade — its listing, photos, reviews, and hours — before they ever walk past the building. When that facade is empty, the business is invisible on the only question that matters: what do you sell? No ribbon-cutting fixes that.
Traditional retention programs start with surveys and visits and hope the data follows. This program inverts the sequence — and inverts the pitch. Your staff never walk in asking for something; they walk in giving something: a free audit, a prioritized fix list, a bilingual playbook, and a certificate worth hanging by the register. Value first. The relationship, the data, and the retention follow.
That is what makes it a BRE program owners actually welcome: every conversation starts with help a business can use the same day — and every fix makes that business easier for customers to find, choose, and buy from.
Three jobs, done automatically
It audits every business — automatically.
The platform scans a business’s Google Business Profile and website and returns a score out of 100 in about sixty seconds, with a transparent estimate of missed revenue and a prioritized list of fixes. No self-reporting, no survey nobody answers, no intern with a clipboard.
It turns scores into a work program.
Each audit maps to a seven-part, bilingual Digital Facade Playbook — concrete steps a non-technical owner can follow. Businesses that reach 90 or above earn a printable Certificate of Digital Excellence, signed by the EDC.
It gives staff a dashboard, not a spreadsheet.
Behind the public tool sits a staff CRM: prioritized call lists sorted by score, pipeline status for every business, a contact ledger, batch certificate printing, and a quarterly board report that generates itself.
A complete picture on day one
In its first live municipal deployment, the platform scanned an entire city’s businesses in an afternoon — producing the kind of dataset most EDCs have never had about their own business community.
businesses scanned on day zero
city average score
businesses at 90+ — immediate certificate candidates
businesses with no real website at all
in the priority-fix band — the outreach call list
missing a menu or services listed online — the largest citywide gap
The results move quickly once staff engage. One safety-services firm went from a 40 to a 60 in a single visit after one live fix. A local auto dealer posted the program’s first 100/100 — and now ranks first among nine nearby dealerships. Audit reports go out by email from an official EDC address, so every touchpoint reinforces that the city, not a vendor, is investing in its businesses.
White-labeled to your organization
The platform carries your brand, your domain, and your certificates. Residents and business owners see their EDC investing in them — not a vendor. Your staff run the whole program from the dashboard, the way the original deployment runs today.
It works because it was built inside an EDC, not sold into one. The software is a proven outreach playbook — one that reached roughly 100 businesses through one-on-one support before it was automated — which is why the workflow matches how a retention team actually operates.
The question is what your city’s number is — and right now, you don’t know.
Priced by city population
The Software
Your branded audit platform, licensed by population — simple, flat, and easy to budget.
- Your own branded audit site on your domain — free for every business in your community
- The seven-part Digital Facade Playbook, bilingual, under your banner
- Staff batch mode — citywide pre-scans, top fixes, and CSV call sheets
- Printable 90+ certificates with your logo and signatory
- Branded guidance PDFs for handouts and workshops
- Everything English + Spanish, no exceptions
No per-scan fees, no seat limits.
Software + Deployment
Three simple pieces. We assemble them around your city — and hand your board a one-page proposal.
Every city is different — tell us yours and we’ll bring a one-page proposal your board can vote on, priced to your population and your goals.
Funding fit: the program is structured as business retention & expansion — a core allowable purpose for Texas Type A and Type B corporations. We provide scope language your counsel and board can approve, plus the metrics your annual report needs.
Grant assist: small-business training and technical assistance like this is fundable — USDA Rural Business Development Grants, for one, fund exactly this work in towns under 50,000. We’ll help you pursue reimbursement.
See it live.
A demonstration takes thirty minutes: the public audit tool, the staff dashboard, and the board report — all running on real deployment data.
Request a live demonstration